My kinda ad

The recent TV advert for Tesco price comparison is silly I think; whereas the TV advert for GoCompare is amazing. The man is walking and making some statements but what GoCompare is doing more effective in terms of attracting and stopping viewers. People are more likely to use a site where they are enticed to compare car insurance

Both are trying to grab more market share but with two different strategies at the same prime time. But the power of already established brand is not debatable.